Disallow: / means you’re blocking crawlers from seeing your content. If you’re unsure whether you’ve blocked crawlers, you can inspect your website URLs in Google Search Console to see if they have been marked as ‘noindex.’ You can also check your robots.txt by going to /robots.txt using your domain. If you’ve blocked web crawlers from accessing any of your content, know that you’re also blocking these apps.Ĭrawlers can be blocked by pages tagged as ‘noindex’ or by robots.txt. Some read it later apps, like Instapaper, crawl a page to pull article content. The best thing you can do for your content is allow website crawling and make it clear to users that your content can be saved. On mobile, they share the article the same way they would with another person but select the app as the sharing destination. On a desktop, they click an extension button. When users access content on the web, whether on a desktop or mobile device, they can use the app’s browser extension to share content with the app. In this case, the users’ browser does a lot of the work for you. So how do you make sure users can save your web content to apps like Pocket, Instapaper and Evernote? Users save to Evernote through their web browser or any app built to support sharing. Instapapers’ unique selling point is that it styles saved articles in a beautiful, uncluttered format to enhance the reading experience.Īlthough its primary function is as a note-taking app, the Evernote Web Clipper lets users save entire websites, articles and screenshots with the option to take notes on the content itself. Instapaper allows users to save articles by pushing a button in their browser or choosing “send to Instapaper” in a linked mobile app. Its extension is compatible with almost all browsers as well as many apps on iPhone and Android. Pocket is an app for bookmarking or pocketing (wink, wink) articles and videos for later. The most used read it later apps are Pocket, Instapaper and Evernote.
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How to Optimize Content for Read It Later Apps Many browser extensions and apps automatically work with most content.īut it’s not a guarantee, so there are actions you can take to ensure users can save your content, encourage them to and confirm that your content will maintain its quality in another web environment, like a read it later app. If you’re ready to conquer the web and integrate “read it later” functionality into your content strategy, there’s not too much you have to do. Helping Users Save Articles to Read Later Plus, you already know they’re interested this is precisely the person you want spending more time with your content, growing an awareness of your brand.īonus? It will also increase your reach if they save it to a public platform like Pinterest or decide to share it after the fact.īesides, there’s always the chance a viewer does read it through the first time and still wants to save it, whether for research, future reference or note-taking.
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When someone saves your content, they’re almost guaranteed to interact with it more than once, and those are free impressions. Just because they saw your article while glancing through their email or Facebook doesn’t mean they have time to read it right now.Īt this moment, a user saving your content for later is the best thing that could happen. They’re working, cleaning, side hustling and binging Netflix. “Hot damn!” they exclaim, “This is the best thing I’ve ever read! I’m going to remember it forever.”īut that’s not the world we live in all the time. It’s nice when a reader stumbles across your blog post, infographic, landing page, etc. In other words: optimizing your content for save for later reading. I’m talking about making sure your content works with read it later apps and other platforms used to save interesting headlines for later.
Because the internet is a connected place, and your content has to play nice with others.And now, creating high-quality, relevant, informative and actionable content isn’t enough either. They say content is king for a reason – and I’m not a big fan of cliches, so that means a lot.īut having content isn’t enough. It’s what ranks you in search results, brings leads to your site, establishes your credibility, builds your brand awareness, and on and on and on. If you’re reading this blog, you probably already know that you need excellent website content.
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